This document aims to provide a clear description of the project, including the expected outcome and deliverables.

https://capture.dropbox.com/zqbW1o1yY2F8yObQ

Business’s Mission and Vision:

The business is focused on Byron, a professional golf coach who aims to build a personal brand to become one of the top-ranking coaches in the country. So the account is your hero’s journey toward that. The mission and vision should reflect this goal and the strategies to achieve them.

Vision is to be recognised as the leading golf coach in the country.

• Known for…
  • Coaching techniques
  • Training methods
    • Ex. Innovative, traditional, aggressive, funny and etc.
  • A strong personal brand that inspires golfers at all levels.

Mission is to leverage social media and other platforms to build a personal brand, providing high quality, educational and entertaining golf content that helps golfers improve their both mental and game techniques aimed at high performers.

• By focusing on…
  • Creating a community
  • Showing interesting people
  • High quality training content
  • Covering both comfortable and uncomfortable topics
  • Becoming a name in the golfing community
  • Surrounding with the top in the game
  • and etc.

Project’s Mission and Vision:

Vision is to establish Byron Hutcheson as an educational and entertaining golf coach on social media. Resonates with golfers of all levels, encouraging them to improve all aspects of their game.

Mission: Worksity will support by managing Byron’s Instagram and Facebook accounts. We will generate high-quality, educational, and entertaining content that aligns with Byron's mission and vision, focusing on building his personal brand and positioning him as a valuable golf coach in the golfing community.